Prepared 09 Sep 2026
Valid 30 days
awaken with meheck × adshastra.Strangers in. Buyers out. Every month, on purpose.
Paid advertising for your CHI and Parenting programs, run so that every rupee spent on ads comes back as a paying student, and grows only when the numbers say so.
Performance marketing means we pay Meta (Instagram and Facebook) to show your videos to people who have never heard of you, send them to your page, and count exactly how many of them bought. That count is the only thing we are judged on.
The products exist. The traffic doesn't.
Traffic means people arriving at your page. Right now the only people who see your page are the ones who already follow you. Ads bring in the other 99.9%.
Free gets them in. Ads pay for the first two steps only.
A "ladder" is the order in which someone buys from you. Ads are only ever shown for the free step and the first paid step, because those are the two things a stranger will say yes to. Everything above that is sold to people who already know you, which costs nothing.
Two doors, one measured path.
"Cost per buyer" is the total spent on ads divided by the number of people who paid. It is the one number that tells you if ads are working. We report it every week, per program.
Careful case breaks even in month 2. Good case is profitable from month 1.
Spend and scope grow only when a number says so.
per ₹1,600 (Parenting)
Nothing here happens automatically. Each gate is a written yes from you. Ad money is yours and rises only when you approve it.
Why these are five services, not one.
| Organic socialwhat Content Mafia does today | Paid adsthis proposal | Performance creativesthis proposal | Automationsthis proposal | Customer handlingyour team | |
|---|---|---|---|---|---|
| In one line | Posting to people who already follow you | Paying Meta to reach people who don't | Videos built to sell, not to be liked | What happens in the 5 seconds after someone pays | Running the class and looking after the buyer |
| Who does it | Strategist, editor, designer, shoot crew | Media buyer + data analyst, in the ad account daily | Direct-response scriptwriter + editor | Automation engineer (WhatsApp API, Razorpay, sheets) | Meheck, Vansh, your support person |
| What it costs | Fixed retainer; reach is free | Team fee + ad money paid to Meta per view | Per creative; an ad burns out in 2–3 weeks and must be replaced | Setup once + tool fees monthly | Your time, or a hire |
| Time to results | Months to years; can't be rushed | Days; can be switched on or off | Judged within 72 hours of going live | Instant, every time, forever | Every class, every week |
| Measured by | Reach, saves, followers | Cost per buyer, return on ad spend | Which ad brings the cheapest buyer | Show-up rate, step-2 → step-3 rate | Reviews, repeat buys, referrals |
| Example | Gayathri Shivaram: 2M followers from daily reels over 10 years | Hitesh Mahawar: ₹1 Cr months in 90 days with a small following, on ads | Organic reel ends "follow for more"; the ad ends "₹1,299, 37 of 50 seats left" | A reminder one hour before class is the difference between 30% and 70% show-up | Your 60 five-star reviews came from here, not from any agency |
| If you club them | A content team asked to "also run ads" does it 2 hours a week with no media buyer, no ad-account discipline and no creative refresh - so the ad money burns with nobody watching it. That is where "we tried ads, it didn't work" comes from. | ||||
Organic content is a garden: plant now, harvest later, no bill. Ads are a tap: pay, and water comes out today, in the amount you pay for. You need both, but they are built, staffed and paid for differently.
Who does what, every month.
| Task | Content Mafia organic retainer, unchanged | Adshastra this proposal | Your team Meheck + Vansh |
|---|---|---|---|
| Monthly shoot, 30 organic reels, carousels, posters, posting, DMs | Yes | - | - |
| Running the ad account daily: who sees the ads, how much is spent, when to scale | - | Yes | - |
| 20 ad videos + 10–15 image ads a month, cut from the same shoot footage | - | Yes · ₹50k, free during discount | - |
| Tracking setup so every buyer is matched to the ad that brought them | - | Yes | - |
| WhatsApp automations: group add, welcome kit, reminders, replays, next-step invite | - | Yes | - |
| Weekly numbers review, monthly profit-and-loss sheet | - | Yes | - |
| Running the classes, the 2-day workshop, the closed group, consultations | - | - | Yes |
| Answering members in the circle, refunds, support | - | - | Yes |
| Paying ad money to Meta directly from your own card | - | - | Yes · ₹2L / month |
Ad money never passes through us. It goes from your card to Meta, in an ad account that belongs to you, and you can see every rupee of it any time.
Two to three people on your account only.
Wire, launch, breakeven, scale.
"Switching off the weakest 70%" is normal, not failure. Out of every 10 ads, 3 do almost all the selling. The job is to find those 3 fast and put the money behind them.
Our numbers, from ad accounts we ran.
Every number on this page is from campaigns we personally ran, not industry averages. On our first call we will open the ad accounts and show you the dashboards behind them.
Buyers and revenue. Nothing else.
- ✓Ads live within 7 days
- ✓Every rupee traced to a buyer or a free-class registrant
- ✓Careful-case target: breakeven month 2, profit from month 3
- ✓If numbers don't hold by day 60, we rebuild the funnel at no extra fee
- ✓Ad spend rises only on a written yes from you
- ✕No promises on views, likes or followers
- ✕No guaranteed cost per buyer: a target, reported weekly against what actually happened
- ✕No results without your side: classes run on schedule, the closed-group offer is made on day 2 of the workshop, feedback within 48 hours
Views and followers are what organic content is measured by. Ads are measured by one thing: did the person buy. Promising views from an ad campaign would be promising the wrong thing.
Three months at a discount. Then the full rate, once it's paying for itself.
| Month 1discount | Month 2discount | Month 3discount, if milestone not yet hit | After the milestoneor from month 4, whichever is first | |
|---|---|---|---|---|
| Team fee2–3 people running both funnels | ₹1,20,000 | ₹1,20,000 | ₹1,20,000 | ₹1,50,000 |
| Performance creatives20 videos + 10–15 image ads | Free | Free | Free | ₹50,000 |
| GST 18%on fees only | ₹21,600 | ₹21,600 | ₹21,600 | ₹36,000 |
| You pay Adshastra | ₹1,41,600 | ₹1,41,600 | ₹1,41,600 | ₹2,36,000 |
| Ad moneypaid by you to Meta, not to us | ₹2,00,000 | ₹2,00,000 | ₹2,00,000 | ₹2,00,000+ |
In plain words: for up to three months you pay ₹1,41,600 a month to us and ₹2,00,000 to Meta. The month after your programs earn more than that combined, the discount ends and creatives start being billed. If that never happens in three months, the discount ends anyway at month 4.
Clear terms. No surprises.
Fees payable to Vedrop Production Private Limited. Adshastra contracts on its own paper.
Let's fill Saturday.
Sign this week, ads live within 7 days, first paid cohort full before the month ends.
Tanuj Bhatt · Founder, Adshastra Performance Marketing
Unit 22, 31st Floor, Silver Tower, Wave One, Sector 18, Noida · contact@adshastraagency.com · +91 70429 90414
A brand under Vedrop Production Pvt. Ltd.