12 Sep 2026 · valid 30 days

awaken with meheck × adshastra.

Right now, only your 5,150 followers ever see your CHI page.

The page is ready. The ₹1,299 program is ready. The 2-day Parenting workshop is ready. The only people who know about them are the ones who already follow you. This is a plan to show them to everyone else.

Adshastra is the ads venture of Vedrop Production, the same company behind Content Mafia, which already produces your reels. Same footage, same people you know, a different job.

What we are proposing, in one picture

We pay Instagram to show your video to strangers. They click, they pay, we count them.

That is the whole idea. Instagram shows your video to people who have never heard of you. Some of them click through to your page and pay ₹1,299 or ₹1,899. We can see exactly which video brought each person, so we spend more on the videos that work and stop the ones that don't.

The steps a stranger takes with you

Ads bring people to the first paid step. You take them the rest of the way.

CHI

Step 1 · free

₹0

Saturday 9 PM class. A first taste, nothing to lose. Ads send people here.

Step 2 · paid

₹1,299

5-Day CHI Program. Most ads send people straight here.

Step 3 · paid

₹9,999

1:1 consultation. Offered by you on day 5, only to people who did the program. No ad money needed.

Parenting

Step 1 · paid

₹1,899

Dive Into Parenting, 2-day live workshop. Ads send people straight here.

Step 2 · paid

₹9,999

1:1 counselling. Offered by you on day 2, only to people who attended.

The ₹2,00,000 of ad money is spent only on the free class, the ₹1,299 program and the ₹1,899 workshop. Everything at ₹9,999 is sold by you, to people who have already sat with you, at no extra cost.

What you pay every month

₹1,20,000 to us. ₹2,00,000 to Instagram.

Payment 1 · to Adshastra · the team

₹1,20,000 + 18% GST = ₹1,41,600

For the first 3 months. Normal price is ₹2,00,000: ₹1,50,000 for the team and ₹50,000 for the 20 ad videos and 10–15 images we make every month. You get all of it for ₹1,20,000.

After 3 months, or the month after the ads earn more than they cost, the normal price applies: ₹2,00,000 + GST = ₹2,36,000.

Payment 2 · to Instagram · the ads

₹2,00,000 · no GST from us

Every month, from your own card, into your own Instagram ad account. This is what Instagram charges to show your videos to strangers. It never passes through us.

We never spend more than this without your written yes.

Step 1 · first week of the monthPay Adshastra ₹1,41,600.

Step 2 · same weekAdd ₹2,00,000 to your Instagram ad account. Total out this month: ₹3,41,600.

Step 3 · from month 4, or earlier if the ads are paying for themselvesAdshastra becomes ₹2,36,000. Instagram stays ₹2,00,000. Total: ₹4,36,000.

What you pay, month by month

₹1,20,000 a month until it pays for itself. Then the full rate.

	Full ratewhat this costs	Month 1discount	Month 2discount	Month 3discount, if milestone not yet hit	After the milestoneor from month 4, whichever is first
Performance ads3 people running both funnels	₹1,50,000	₹1,20,000a month, both lines included			₹1,50,000
Ad videos and images20 videos + 10–15 images	₹50,000	₹1,20,000a month, both lines included			₹50,000
GST 18%on fees only	₹36,000	₹21,600	₹21,600	₹21,600	₹36,000
You pay Adshastra	₹2,36,000	₹1,41,600	₹1,41,600	₹1,41,600	₹2,36,000
Ad moneypaid by you to Instagram, not to us	₹2,00,000	₹2,00,000	₹2,00,000	₹2,00,000	₹2,00,000+

₹80,000 off

every discount month (₹2,00,000 → ₹1,20,000). The ad videos are cut from your Content Mafia reels, so no separate creative bill.

The milestone

one calendar month where CHI and Parenting earn ₹3,20,000 or more: the system now covers its own cost, ad money included.

At actuals

WhatsApp API, hosting, domain and software subscriptions are paid at cost, in your name. No mark-up.

In plain words: for up to three months you pay ₹1,41,600 a month to us and ₹2,00,000 to Instagram. The month after your programs earn ₹3,20,000, the full rate applies. If that never happens in three months, the discount ends anyway at month 4.

What you get back

Around 180 to 255 new paying students every month.

₹10.4 lakh

what goes out over 3 months: our fee + Instagram money

₹10.7 lakh

what comes back over 3 months if it goes carefully

₹16.7 lakh

what comes back over 3 months if it goes well

Careful means one new student for roughly every ₹1,000 we spend on Instagram, and 5 out of every 100 students later booking a ₹9,999 one-to-one with you. Well means one student for every ₹700 and 8 out of 100. Both numbers come from accounts we have run for teachers like you. Neither is a guarantee.

Why this is not the same as the reels you already get

Reels make people who know you trust you. Ads make people who don't know you pay you.

Reels · Content Mafia · already running

Shown to your followers

Free to show. Slow: 2,435 → 5,150 followers so far. Judged by likes and follows. Made by an editor, a designer and a shoot crew.

Ads · Adshastra · this proposal

Shown to strangers

Costs money to show. Fast: buyers in the first week. Judged by one thing only: how much one paying student cost. Needs a person inside the Instagram ad account every day, a writer who writes to sell, and someone to set up the automatic WhatsApp messages.

Same footage, different people, different job. That is why it has its own team and its own fee.

What happens next

Say yes this week. Ads are live next week.

1You pay the first month and give us access to your Instagram ad account.
2Within 7 days we connect tracking to your pages, set up the WhatsApp messages and make the first 35 ads from your footage.
3Ads go live. You get one WhatsApp update every week and one sheet every month: spent, students, money in.
4Minimum 3 months. After that, month to month with one month's notice. Your ad account and data stay in your name.

Reply on WhatsApp

Tanuj Bhatt · Adshastra, the ads venture of Vedrop Production Pvt. Ltd. (also behind Content Mafia) · Wave One, Sector 18, Noida · +91 70429 90414 · Fees payable to Vedrop Production Pvt. Ltd. · 100% advance, 18% GST on fees